SaaS and CCM not CRM
BScaler today
released its own version of Software-as-a-Service (SaaS), called SaaS Plus™ to
a welcoming chorus from the increasingly disenchanted users of CRM.
Many of
the so-called Customer Relationship Management (CRM for short) solutions amount
to little more than just a Customer Contact Management (CCM) point solution,
according to BScaler.
“To be
really useful for managing customers effectively, you need more than just a
customer profile database. One needs to know its purchase record, payment
history, credit limit etc. And the saddest thing is that currently many of the existing
CRM providers fail to meet this basic test,” BScaler insists, and they all must
be integrated and available in real time, online 24/7.
BScaler’s
ERM fully integrated features such as CRM, SFA (Sales and Service Desks),
Accounting (AR, AP, G/L Systems), MRP (Warehouse and Inventory Management) etc.
present a 360-degree view of the customer’s purchase status and history.
Apart
from providing a truly useful CRM solution among other things, particularly for
SMBs, BScaler invented SaaS Plus™ to
be:
- Truly browser-based, with access from anywhere via the Internet
- Completely integrated AS IS on a unified database, combining sales, service, operations and finance with purchase order and inventory management seamlessly in one independent platform
- Built in with 3 payment options:
- Pay by Subscription (conventional SaaS),
- Appliance server and
- Appliance Hosted by BScaler.
About BScaler:
BScaler, Inc.
www.bscaler.com provides a world-class ERP business
management solution for SMBs. The easy to learn, simple to use
Enterprise Resource Manager integrates business information across Sales, Service, Operations and Finance organizations.
By utilizing a patent-pending Unified Database Architecture, ERM empowers SMBs with real-time operating intelligence.
With an array of implementation options, including SaaS+™, companies are quick to realize the dramatic ROI. # # #
For more information, please contact Lee Boylan 408-935-3045
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